Television has historically been a fantastic instrument of procrastination. “I’ll watch this Burn Notice marathon and clean my room during the commercials,” I used to tell myself. While subsequently enjoying two hours of Burn Notice, I also had approximately 32 minutes of commercials during which I could comfortably focus on cleaning. I always knew I could enjoy my favorite shows with a small serving of productivity on the side.
Three months ago out of frustration with Time Warner Cable for virtually everything they do, I terminated my service. I now enjoy the occasional console game, use an XBox 360 to stream video via Netflix, and download anything else I need from 360-Zune.
Some might see this as a blessing: a chance to determine one’s own pauses and take breaks on one’s own terms. But for those of us who relied upon the inflexible obtrusiveness of Wacky-Waving-Inflatable-Arm-Flailing-Tube-Mans to punctuate our attentiveness to other tasks, video-on-demand has dawned a frightening new era in which television cannot responsibly be used as an alternative to work.
I’m not saying I want commercials back, but it definitely begs the question of why some providers have done away with commercials all together. Clearly, some viewers are not terribly bothered by them. And as traditional cable/satellite providers lose market share to Netflix, advertisers are certain to seek new ways to maintain existing saturation. Perhaps they will capitalize on this with a stream of ad-revenue by offering a slight discount (or even an extra month free) to incentivize subscriber participation. This could surely compensate for any subscription incentives offered and would help make TV productive again.
Money aside, some commercials are just really fun to watch. Some, on the other hand, I do not miss and would be perfectly content never to see again:
- Any vehicle commercial in Texas. If it’s a truck, it usually features a truck salesman riding on a horse (why??) explaining that driving a truck is manly and Texan. “I’m gonna buy me a Ford truck and cruise it up and down the road,” they proudly proclaim.
- If it’s a car commercial, it usually sounds something like “Hey, come check out these cars! And if I can’t beat a new Kia deal in Texas, I’m jus’ gonna give it to ya!” Please.
- Binder & Binder. Please go away forever. These guys insist on forcing a 250% volume increase, presumably to make sure you hear them even if you’ve stepped away, or are one of those horrible people who likes to watch at a reasonable volume that doesn’t keep the entire house awake. Unfortunately for Binder & Binder’s marketing strategy, if their target demographic wasn’t already too deaf to hear their commercials, it probably is now.
Which commercials make your list?





